publishers Media General, Bonnier?s Popular Science and Rust Communications have already signed on as partners. Google takes care of the rest, including payments technology handled via Google Checkout. The service also lets publishers give existing print subscribers free or discounted access to digital content. In other words, publishers can try out subscriptions, metered access, freemium content or even single articles for sale from their Web sites or mobile apps. Publishers can customize how and when they charge for content while experimenting with different models to see what works best for them. One Pass With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across Web sites and mobile apps.
Both Apple and Google?s offerings throw a lifeline to media companies that have had trouble monetizing their digital content.? Öhrvall said that the strategy behind going with both platforms is to get reach across a multitude of different devices. ?Google is not charging a fee and Apple is asking for 30 percent for each subscriber it brings.? ?The difference is that Google can be used on the Web as well, while Apple?s offering is limited to apps,? she said. ?We can also identify print subscribers and give them special subscription prices, so the platform also makes the bundling of print and digital much easier,? she said. ?I think the first and most important thing about Google One Pass is we can offer subscriptions and we haven?t be able to do that for digital magazines and it?s been a key concern,? said Sara Öhrvall, director of research and development at Bonnier?s Popular Science, San Francisco. Google?s service gives readers access to digital content of publisher across Web sites and mobile apps, while Apple?s is limited to iOS apps. With Google One Pass, publishers set their own terms for their digital content and they can maintain direct relationships with their customers.
Just on the heels of Apple?s introduction of its App Store subscription service, Google has rolled out a similar offering with one glaring difference ? it is free.
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